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Is the Nabaztag Rabbit dead?

August 14, 2009


There’s a rumour going around that Violet, the Company that produces the Nabaztag (Armenian for rabbit – or did I just dream that?) has filed for bankruptcy.
Does that mean the product and (somewhat dodgy) support and development will die too? There are various forums full of Nabaztag owners bemoaning the poor service (such as Nabaztalk and others)but, probably, some very delighted customer too.
If the story is true, it’s a pity as the internet enabled devices market could be really exciting – the convergence of media is inevitable, but clearly the road will be rocky. We’re getting used to home wifi and TV. This is/was a cute product (Violet had a couple of others) that could have done very well introducing us to the benefits of accessing real time information from the web in very different ways.
There are, incidentally, clear issues with the widespread use of RFID – which Violet were also exploring – when treated as if it is a secure technology. It isn’t, so therefore its use in passports and credit cards creates problems, but the applications Violet was working on were largely free of security issues since a) they were within a domestic or office setting and b) they were, broadly, for entertainment i.e. they didn’t really matter. Crucially, they were also fun.
Now, who will lead the way? If anyone has any news, let me know.
Updates …
Here – translation of another report
and an interesting development here. Want to own the company??

2 Comments leave one →
  1. Nick permalink
    August 20, 2009 12:16 pm

    Professor Holden, perhaps the product was just a little bit ahead of its time, and cost too much to develop. Is the 'Adoption Theory' applicable here? (Everard, 1962 (OOh shut that door! Sorry, couldn't resist it!)

  2. Nick permalink
    August 20, 2009 12:51 pm

    And now I think that I want one! How about PWOTG adopting the product?

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